ISER Publication - Alaska State Fair 2018 Exit Survey
This report summarizes data collected by the Alaska State Fair about fair attendees in 2018. The data collection and this report are intended to update the “Alaska State Fair Survey 2013” prepared by the McDowell Group. Volunteers and staff of the Alaska State Fair collected a convenience sample of fairgoers during the 2018 Alaska State Fair held from August 23 through September 3, 2018. The survey asked fairgoers about their fair experience, including satisfaction, attendance patterns, and ticket purchases, as well as suggested areas for improvement, sources of Fair information, and demographics. Questions from the 2013 Exit Survey were used, and new questions for additional sponsorship data and new media were also included. The role of Institute of Social and Economic Research (ISER) was solely to assist in preparing this summary report of the 2018 Alaska State Fair Exit Survey and comparing these findings to the 2013 Exit Survey completed by McDowell Group, Inc., as well as 2005 and 2010 survey findings, as possible.